ENTERTAINMENT

New feature film? The Roblox audience Is Young — AND That’s a Strategic Advantage

FILM | TV | ANIMATION

Bringing Film IP to Roblox

Roblox’s core user base is mostly under 25, with a strong concentration in the 9–17 age range. That means it's a fit for family films, animated features, YA stories, fantasy, sci-fi, or anything PG–PG-13 with broad appeal. Actually, it’s a perfect match.

Think of Roblox as a way to build early, long-term brand affinity, less as a marketing platform and more Younger audiences who engage with a film in Roblox don’t just watch—they interact, share, and create content around it. That turns a passive viewer into an active fan, and in today’s entertainment landscape, that kind of engagement is gold.

So while a dark R-rated thriller might not make sense on Roblox, a Marvel-style blockbuster, family comedy, or teen adventure totally would. Want help figuring out if a specific title could work? Let’s dig into it.

Top Branded Entertainment Games on ROBLOX



The Roblox Creator Economy in 2024


Top 10 developers
Avg. earnings:

🔼 Up 450% since 2019

$33.9M / year


Top 100 developers
Avg. earnings:

🔼 Up 500% since 2019

$6M / year


Top 1000 developers
Avg. earnings:

🔼 Up 570% since 2019

$820K / year


* These aren’t outliers—they’re signals. Roblox is fueling a new class of entrepreneurs and studios.

So…who’s on ROBLOX?

  • 70 million+ daily active users
    A massive, global audience across all demographics, especially Gen Z and Gen Alpha.

  • 2.5 billion+ hours engaged every month
    Deep, sustained interaction—far beyond the scroll.

Explore our Markets…

Spaceport partners with leaders across entertainment, gaming, fashion, and consumer brands to launch standout experiences on Roblox. With deep platform knowledge and creative strategy, we tailor each activation to the needs of the vertical—whether it’s driving hype for a new series, building a branded game loop, or turning a film release into a fan-powered event.

From avatar items to immersive worlds, we bring each partner’s vision to life in ways that feel native, innovative, and unforgettable.