Bringing Sports IP to Roblox
Roblox is where the next generation of fans is already spending their time—playing, socializing, and exploring immersive worlds. With over 80 million daily users, it offers sports teams and leagues a powerful way to build long-term fan loyalty and engage younger audiences in fresh, interactive ways. From virtual stadiums and fan zones to digital collectibles and game-day experiences, Roblox allows teams to bring their brand to life beyond the physical arena.
By creating experiences on Roblox, teams and leagues can connect with fans globally, extend the excitement of live events into the digital world, and drive year-round engagement. Whether it’s through avatar gear, virtual meetups with players, or interactive challenges tied to real-world matches, Roblox unlocks new possibilities for fan connection and storytelling. It’s not just about keeping up—it’s about leading the future of sports fandom.
Top Branded Sports Games on ROBLOX
NFL Universe Football
McLaren F1 Team Experience
Australian Open Adventure
The Roblox Creator Economy in 2024
Top 10 developers
Avg. earnings:
🔼 Up 450% since 2019
$33.9M / year
Top 100 developers
Avg. earnings:
🔼 Up 500% since 2019
$6M / year
Top 1000 developers
Avg. earnings:
🔼 Up 570% since 2019
$820K / year
* These aren’t outliers—they’re signals. Roblox is fueling a new class of entrepreneurs and studios.
So…who’s on ROBLOX?
70 million+ daily active users
A massive, global audience across all demographics, especially Gen Z and Gen Alpha.2.5 billion+ hours engaged every month
Deep, sustained interaction—far beyond the scroll.
Explore our Markets…
Spaceport partners with leaders across entertainment, gaming, fashion, and consumer brands to launch standout experiences on Roblox. With deep platform knowledge and creative strategy, we tailor each activation to the needs of the vertical—whether it’s driving hype for a new series, building a branded game loop, or turning a film release into a fan-powered event.
From avatar items to immersive worlds, we bring each partner’s vision to life in ways that feel native, innovative, and unforgettable.
