ROBLOX 101
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ROBLOX 101 /
SPACEPORT ACADEMY
Why Brands Are Launching Into ROBLOX — the Fastest Growing Game Platform Ever
Roblox isn’t just a game. It’s a global platform, a creator economy, and a cultural engine where imagination turns into influence—and income.
With the right tools, ideas become movements.
And the returns? Out of this world.
The Roblox Creator Economy in 2024
Top 10 developers
Avg. earnings:
🔼 Up 450% since 2019
$33.9M / year
Top 100 developers
Avg. earnings:
🔼 Up 500% since 2019
$6M / year
Top 1000 developers
Avg. earnings:
🔼 Up 570% since 2019
$820K / year
* These aren’t outliers—they’re signals. Roblox is fueling a new class of entrepreneurs and studios.
So…who’s on ROBLOX?
70 million+ daily active users
A massive, global audience across all demographics, especially Gen Z and Gen Alpha.2.5 billion+ hours engaged every month
Deep, sustained interaction—far beyond the scroll.
WHAT ABOUT BRANDS?
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WHAT ABOUT BRANDS? /
Why Should Brands Build on Roblox?
Culture Happens Here
From fashion drops to concerts to virtual theme parks—Roblox is where digital culture is born and spreads.up or a persistent world. Test, learn, iterate—and own the data.
It’s Where the Next Generation Lives
Want to meet your future customer? They’re already here, building, buying, socializing, and self-expressing.
You Can Own the World
Literally. You can create full-blown branded experiences—from immersive worlds to limited-edition digital goods that users covet.
Scalable, Measurable, Customizable
Launch an interactive pop-up or a persistent world. Test, learn, iterate—and own the data.