Spaceport Launches Threadless Apparel on Roblox
We’re excited to announce the launch of Threadless t-shirts and apparel on the Roblox Marketplace!
This launch opens new opportunities for both Threadless and Roblox users – enhancing immersive 3D experience with physical fashion options and providing significant exposure for Threadless and the community of talented artists behind the designs.
Roblox offers an immersive global platform where 66 million users connect and communicate daily. Connecting users through millions of shared virtual experiences, such as hangouts and spaces for gameplay, the platform allows brands to bring their experience to millions of people anywhere in the world. Roblox is also a place for self-expression – with over half of Gen-Zers changing their avatar’s clothing at least once a week (Roblox), and 20 percent of users changing clothing daily (Vogue Business). The option to wear branded virtual clothing provides a new way for users to reflect their real-world aesthetic within the metaverse.
Threadless’s venture into Roblox and the metaverse leverages Spaceport’s blockchain-backed smart licensing protocol that can rapidly integrate thousands of Threadless's iconic designs into any virtual or physical marketplace. With the ability to activate IP assets at over 10x the scale of other platforms, all while maintaining an incredibly cost-effective approach, Spaceport’s smart licensing protocol is continuing to curate and roll out a catalog of over 35,000 assets in what is the largest physical-to-digital bridge of buyable retail assets ever made.
"Spaceport was created to redefine the way brands bring their intellectual property to life in both the physical world and the metaverse, and to do so with a platform that seamlessly, cost-efficiently, and rapidly takes brands to market,” said Le Zhang, Founder and CEO of Spaceport. “Our integration of Threadless’s IP into millions of Roblox experiences is yet another step towards bridging the gap between physical and digital intellectual property."
The Threadless-branded digital apparel is available for purchase on the Roblox Marketplace and can be used in every Roblox experience. Roblox community members can now discover real-life Threadless designs and adorn their avatars with unique art from the Threadless community. The Threadless-branded digital shirts and hats are available to be obtained using Roblox currency, Robux. Royalties from Roblox purchases will be exchanged from Robux and paid out in US dollars to Threadless artists.